Massage Marketing Mix - The Number Of PsIn developing a marketing profile for your practice of massage therapy, you will need to assess the various components of marketing. In general there are four main components – product, price, promotion, positioning – which is commonly referred to as the Four P or the marketing mix and are used in evaluating products.
Services tend to have larger components that comprise an extended marketing mix.
What elements should be considered? To begin, let’s take a closer look at each of the nine (possible) major elements of your marketing plan.
By definition, a product is the actual goods or services offered, therefore, using the term product as opposed to services is correct. When evaluating your product into expanding the marketing mix, this refers masajista.
What is your product?
How it relates to customer needs and wants?
It’s what you have to offer to customers, including the function and appearance of the product. It also includes specific features and benefits of the product.
Identifying your product is as important as setting a ccontradad for your product. Prices consider their profit margins, pricing probable competitors and on special discounts or reductions.
Promotion is advertising, sales promotion, advertising, sales personnel, and the various methods of promoting the product used to implement the objectives of marketing, otherwise, all trademarks of their efforts.
The fourth component of marketing mix is positioning. This is the way your true definition of customers in relation to its competitors. This is his specialty – what makes your product special.
Positioning on Placement (or distribution) and place.
Placement is the way the product reaches the customer. This could include the actual distribution system (or customer service flow) performing transactions, logistics, and facilitating functions.
Where would the product is sold either online or retail, which geographic region or industry, to which target market segment (or specific group of customers) offered.
People could be anyone who comes into contact with the client that may have an impact on general experience that customer satisfaction. In the eyes of the customer, people are generally inseparable from the total service. People refer to the way your customer service is presented, especially in terms of customer service. These people have relative power to influence their brand.
The actual process that is involved in delivering your product to your customer should be revised. To profess excellence in customer satisfaction, real output (including to provide it) will have to be stellar in all its activities.
Physical tests is to offer potential customers a chance to see what a service is like before purchasing the service. A service can not be a shopping experience until it becomes, therefore, the customer should have the opportunity to identify with the experience, not experienced.
Testimonials from satisfied customers are a great way to make the customer experience a vision without acquiring the product. Another way is to offer workshops or seminars to its customers to test samples of their product. (Although in some specific areas, such as the State of Texas, the testimonies are illegal in advertising massage therapist).
Packaging is the way the product is presented to the customer. How is your product placed? Is presented in a way that is attractive to the customer?
Philosophy is the underlying philosophy or guiding beliefs of the organization behind the product introduction. If you have a standard or believe that is governed by its principles or beliefs, that’s why you started your practice? Or are you an advocate of a cleaner environment, an end to pollution, and other activity that is near and dear to your heart?
By carefully defining these areas of your business, you will be able to answer the primary Four C Settlement of the customer, the customer cost, convenience, communication.